Problems of Online Shopping During COVID-19: A Descriptive Study in Dhaka City

Md. Mominul Islam, Hasanuzzaman, Mostofa Mahmud Hasan

Abstract:

This study sheds light on the experience of the consumers who shopped online in the pandemic situation and the problems the shoppers encountered. A descriptive research approach with 292 respondents has been used for analysis, and SPSS version 20 has helped in this regard. The reliability tests show that the Cronbach‟s alpha value of the 12 items of questions in the questionnaire is 0.60. Consumers encountered problems in marketing mixes and their experiences differed under their gender and purchase frequencies. One time and three and more times buyers reported more problems in their online shopping experiences. Particularly, charging higher prices compared to offline, fake and exaggerated promotions were highly significant the online shoppers reported that the corresponding hypotheses proved.

Keywords:

Consumer behavior, Covid-19, Digital marketing, Internet marketing, Marketing mix, Online shopping

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