Strategies to Fight against the downward Sales during COVID-19: Study on Pharmaceutical Companies in Bangladesh

Md. Abdullah- Al- Masum, Professor Dr. A B M Rashedul Hassan, Ahmed Sharif Khan

Abstract:

The pharmaceutical industry is one of the biggest economic sectors of Bangladesh. Due to COVID-19 pandemic, they are facing trouble in sales. This descriptive study has been conducted to find out the current strategies adopted to fight with the downward slope of sales during COVID-19. To conduct this study, an online survey has been conducted on the Facebook covering the group of marketing officers and sales officers. Accordingly, 66 valid responses were received. The major finding of this study is that the sales target achievement reduced sharply for the new organization though they have taken all the promotional tools as taken by the old organizations. Most of the organizations increased their traditional existing promotional tools without decreasing price significantly. Some organizations also adopted online media to boost their sales.

Keywords:

COVID-19, Drug, Marketing, Pharmaceuticals, Promotional strategy, Sales

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